Fast, secure asset management for  multiple parties at minimal fees


RAAY is financial accounting, transactions, credit management, asset tokenization and cashless payments based on the blockchain. With marginal transaction costs, vanishing overhead, and the cryptographic security of the blockchain, RAAY is made to serve as a highly efficient entry to financial services. This project is initiated and supported by Datarella, a well-established Germany-based blockchain solutions provider.

RAAY focuses on the gigantic global financial services market, eliminating technical and functional barriers of global asset management.

RAAY is built on Datarella’s experience. This experience is based on designing, building and deploying a blockchain-based accounting and payment system for the United Nations World Food Programme WFP that performs the core functions provided by banks today. The applications run on top of an Ethereum blockchain facilitating cryptographically verifiable honest behavior.


The challenge: Limited Access to Financial Services

A third of the world’s population has no access to financial services. Financial services like holding assets in safe deposit accounts and the availability of easy money transfers are a necessary precondition for every flourishing economy. According to the World Bank, more than a third of the world’s population has no access to banks and their services at all. 2 billion adults remain without a bank account and nearly half of the adults’ population in developing countries have no access to financial services.


An Out-of-the-Box Financial Transaction and Auditing System

RAAY is designed as a fully-functioning financial transaction and auditing system that can easily be integrated into diverse existing technical and regulatory frameworks. This out-of-the-box approach makes RAAY the banking solution of choice for humanitarian organisations and governments who are currently facing inefficiencies with their existing financial systems and high fees to banking and payment infrastructure providers.

Since RAAY does not aim to replace existing financial infrastructures, but rather fit within their current gaps, existing participants of financial processes profit from integrating RAAY from the start. RAAY’s blockchain technology allows for minimal transaction costs that in turn enable network participants to execute micro transactions. Consequently, this inclusive approach allows for minimal fees that – together with its inclusiveness – form the basis of RAAY’s business model.

More information on the RAAY system



Having a bank account, or: why being unbanked should not be an option

Living and working in Europe, one might underestimate the relevance of participating in international banking. Globally, over 2 billion people have no or limited access to financial transactions. This must change. As a young person, when I was traveling through Europe, there were no Credit Cards (the Europeans with exceptions of the British were very …

Two Token Model – A Cryptoeconomic Approach For High-yield, Yet Stable Transaction Networks

On December 6, 2017, game company and distributor Valve announced that its gaming platform Steam is no longer accepting Bitcoin as a payment method. The company explained that Bitcoin transaction fees have gone up to nearly $20 per transaction last week, “compared to roughly $0.20 when we initially enabled Bitcoin.” At the same time, CryptoKitties burned …


Co-fonder / Technology
Joerg Blumtritt

An expert in data driven business transformation. Joerg has been advising companies in digitalization and Big Data as a strategic consultant and data scientist, especially regarding the Industrial Internet, Internet of Things, data security and data protection. He has lead large teams and companies as a CEO and manager and provided his expertise as strategy consultant to Roland Berger among others. Joerg has been developing business models for blockchain technology since 2013 and gives classes and workshops on the same topic. He teaches blockchain and data science at NYU, New York, TUM, Munich, and other universities.


Co-founder / Product
Kira Nezu

Kira is an experienced product developer who can excellently think through a product from its concept, user experience, design to overall functionality. Over the last 20 years she has realized numerous interactive design projects. Her experience in web and mobile applications ensure products are usable. Prior to her role at Datarella she founded and led app development agency AppAdvisors which she sold to Bertelsmann.


Co-founder / Operations
Yukitaka Nezu

As an experienced investment manager in the field of direct private equity and infrastructure investments, Yuki adds value to companies with his investor spirit and his in-depth expertise in corporate finance. He spent more than 10 years at Allianz Capital Partners in Munich and London, the direct private equity and infrastructure entity of the leading German insurance company Allianz. As a board member at Landis+Gyr, Ionbond and Four Seasons Health Care, he supported the management of portfolio companies until exit. With Datarella, Yuki founded a big data consulting start-up in 2013. Since 2012, he supports the family office at goetzpartners as an independent corporate finance consultant.


Co-founder / Business Development
Michael Reuter

An experienced consultant who incorporates an extraordinary structured way of problem solving, business judgement and passion for building of new business. Michael possesses 25 years of experience in building companies and cross-functional strategy, innovation, and transformation programs. He sold his last business, app development agency AppAdvisors, to Bertelsmann. Michael is CEO of Datarella and has a leading role in building and expanding our competencies as a solution provider for data-driven digital transformation, focused on the product areas of Blockchain and Technical Compliance.




Distributed Banking Technology

Head Office
1911 Albermarle Rd.
Apt 4k
11226 Brooklyn

info [at] raay [dot] money

Powered by
Datarella GmbH
Oskar-von-Miller-Ring 36
80333 Munich